Client : GHW Fitter Twitter
Need : Program identity, site, and event launch
Strategy & solutions : Lead brand identity workshops, build the visual framework from results. Art Direct visual design for site and perform photoshoot. Plan social tea time launch party and kick off with the team.
Role : Brand and Creative Lead, partnering with the internal program director, team leads, copywriter,
and platform developer
Results : “#FitterTwitter so good even #gerardpique took pictures of it.”