client : SunPower Corporation
campaign : SunPower Values — Bringing the Employer Brand to Life
challenge : Conceptualize, illustrate and design a series of images to communicate the SunPower Corporate values and bring the employer brand to life.
solution : Integrity is built from the ground up. Strong roots make people feel grounded and give them a sense of connectedness. The seminal image in this series illustrates the SunPower values as roots deep in the ground. Each consecutive image uses a metaphor of people cultivating plants or of
plants growing as a representation of how the company nurtures its employees and how the company harnesses power from the sun to create energy for the world.