Client : Enlighted, creators of powerful energy solutions driven by smart sensors and an analytics platform that drives 70% savings for commercial clients who use them.

Need: Showcase the brand and tell the corporate story.

Strategy & solutions : Create, plan and direct a video showing what makes Enlighted different, their high-level aspirational goals, their functional offering and wrap it in a meaningful storyline.

Working in partnership with a talented Sen. Copywriter, I storyboarded the ideas for this concept. We partnered together to bring the script to life. Showing how it starts with smart sensor lighting and goes far beyond this to give businesses powerful data to make impactful, timely decisions. We used the metaphor of the journey through one day to tell this corporate story with a powerful messaging on which the story would be delivered:  “Designed to Change Everything”

Role : Creative Director

Results : The client was so pleased with the outcome that she cried with joy.

Client : GHW Fitter Twitter

Need : Program identity, site, and event launch

Strategy & solutions :  Lead brand identity workshops, build the visual framework from results. Art Direct visual design for site and perform photoshoot. Plan social tea time launch party and kick off with the team.

Role : Brand and Creative Lead, partnering with the internal program director, team leads, copywriter,

and platform developer

Results : “#FitterTwitter so good even #gerardpique took pictures of it.”

Client : CEMEX, a Mexican multinational building materials company that manufactures and distributes cement, ready-mix concrete and aggregates in more than 50 countries.

Need : After emerging from the recession and introducing new leadership, CEMEX needed to provide a voice to its new CEO, align leaders behind a refreshed global strategy and values, and re-energize employees in 36 countries.

Strategy & solutions : Working with a talented team of account leaders and strategists from ROI Communication we developed a communications plan and built a design framework to showcase the vision of the new CEO, align leaders and build employee support for the the company strategy and values.

Design elements : Visual identity system for mission vision and values, print and digital assets that stretch across channels for bilingual company wide cascade.

Role : Creative Director

Results : “It’s profound, groundbreaking and game-changing.” The CEO and CEMEX leaders embraced the communication strategy and their role in aligning and engaging employees. CEMEX reported buy-in for the strategy and values across all levels of the organization along with increased levels of pride in the company. The plan and materials met the needs of 36 countries and a diverse group of field, manufacturing and corporate employees.

Client : Life Technologies, biotech company with about 9,500 employees and more than 3,600 licenses and patents.

Need : To showcase their commitment to science and understanding of global warming Life Technologies’s Global Citizenship team wanted to align their CSR efforts closely with an employee commitment to reduce their overall carbon footprint.

Strategy & solutions : Create a zero carbon footprint campaign. Partnering with strategists from Saatchi & Saatchi S, the team realized that employees felt overwhelmed by the audacious goal of a zero carbon footprint. This meant developing a creative strategy that started with everyone contributing just one thing, one dot that would build into many. Thus was born the “Do One Thing” campaign.

Employees were asked to make a commitment and to share a picture of themselves. To solved for inconsistencies in the supplied assets images were converted to BW, made into cutouts and integrated brand color overlays.

We created collages of people’s images with their DOT commitments and put them on their computers, in the offices spaces, on the internal platform and all over the organization to affirm the commitment.

In addition, we created a training game with playing cards and a board that gave folks a chance to learn about the life cycle of their products. Once they learned details, they were invited, on the flip side, to brainstorm better ways of doing business.

Design items : Visual identity and communications tools including; dot logo, style guide, posters, laptop skins, toolkit for employees, site tracker, leadership toolkit.

Role : Art Director + Designer

Results : Campaign was so successful that the client asked to develop a sub-campaign for the Earth Day events that took place that spring as seen here.

Client : PepsiCo, an American multinational food, snack and beverage corporate with approximately 274,000 employees generating $66 billion in revenue in 2013.

Need : (a) Global Internal Communications Strategy tool and (b) Transformation communications support during a time of critical change.

Strategy & solutions : (a) Quantum Leap. To engage a highly diverse set of employee audiences across global business units the ROI Communication team partnered with the PepsiCo GIC team to develop the framework for an engagement app that would allow employees to collaborate at any time from their own devices.

(b) Better Together. To integrate multiple work streams across a highly complex global organization to ensure teams were fully integrated and leveraging best practices we created the “Better Together” campaign. Developing design framework for all communications across a variety of channels.

Role : Creative Director for strategy presentation and campaign framework.

campaign : Fashion Your Future — Multi-Brand Career Development

The client had a unique situation where it needed to create a meta-level brand under which all of its subsidiaries could sit and identify themselves inside the fabric of the mother-ship brand.

audience : All employees at Gap Inc. and it’s subsidiaries

challenges : Develop a brand that describes the Gap Inc. look & feel and leaves space for its sub-brands to be themselves.

Getting employees on-board with career development tools that were engaging and easy to use. Creating designs that speak to a fashion design savvy group of individuals.

solutions : Develop a system of White Canvas, Let You be You approach to Gap Inc. Create a box that on the outside says, “Gap Inc.” but on the inside is all about employees. Use textures and real people in their creative environments in photography. Develop handbooks that are digestible in size and create a number system for easy navigation. Offer fun tools like playing cards, stickers and employee - manager wheel.

campaign : Fashion Your Future — Employee Retention and Learning Program

Due to high attrition rates at their retail store, BR needed some help keeping their retail employees engaged in their work. To speak to this fashion savvy audience we built a campaign that would infuse some energy into the program. The idea of customizing your own career took hold as 'fashion your future'.

Two books were designed, one for the manager and one for the employee to aid in conversations about career planning. Icons were designed for navigation and photography from BR's advertising campaigns was used to stay on brand. 

To bring an overall vision to the program a Commitment Book was designed using rich photography on the inside and textured touché paper for a suede finish on the cover. This program would lead to a larger effort by the Gap Inc. corporate headquarters based on the same campaign.

Multi-year employee communication and culture change program as Toyota merges three North American businesses into one new location.

Toyota North America, ReImagined Campaign Banner

One Toyota Family Hub site graphics

One Toyota ReImagined Move Center graphics

Senior Leader Toolkit

Client : Genentech, a subsidiary of Roche is a biotech company that pioneered the field of recombinant DNA technology. Genentech, with 12K+ employees, has been on Fortune’s "100 Best Companies To Work For" list for 17 consecutive years, which speaks to it’s quality of employee engagement, company culture, employer brand and overall purpose.

Need : As an industry leader that prides itself on being a top employer Genentech knows that celebrating and appreciating employees contributes to a highly effective team.

Strategy & solutions : These installations showcase their National Sales Meetings, Rewards and Recognition events, as well as, how the Commercial team improves the lives of patients every day. Each wall display is carefully designed to include members from all the business units and brands, as well as, accurate and timely facts, information and visual storytelling.
 

project #1 : Field Focus Display

12’ x 4’ colorful and engaging wall display that celebrates teams across the organization and highlights achievements.

project #2: Commercial Story Display

Billboard sized graphic that lives at viewer’s eye-level allows this 18’ infographic tell the story of the how cancer fighting drugs that Genentech produces are improving the lives of patients with even the rarest forms of cancer everyday.

project #3 : Rewards and Recognition Display

Floor to ceiling multi-panel wall design and with accompanying movies that showcase employee achievements.

Role : Art Director, designer, and producer

client : Levi’s Strauss & Co.
campaign : Denim Leadership Program

Identify and understand the global retail employee audience. Art Direct photoshoot of Levi's products and fabrication materials. 
Partner with content development team to create learning tools. Create and present visual design concepts for a three-tiered learning and development program. Collaborate with VP of Creative to build designs. Direct design & development team.  Requirements include multiple language translation inside a Salesforce platform.

project : SneakPeek

role : Visual design for the Gap SneakPeek website which engages consumers and employees to rate product lines. It provides a predictive analytics guide to merchants to identify winning and losing products by using indicators of brand, attribute, and perceived value in buying.  

Custom logo designs by Maria McLaughlin. 

Client : Genentech, a subsidiary of Roche is a biotech company that pioneered the field of recombinant DNA technology. Genentech, with 12K+ employees, has been on Fortune’s "100 Best Companies To Work For" list for 17 consecutive years, which speaks to it’s quality of employee engagement, company culture, employer brand and overall purpose.

Need : Build a world class commuter program that would alleviate issues erected by the municipal building codes on parking structures and showcase Genentech’s commitment to employees and the environment. In short, get employees out of their cars and onto shared buses, carpools and van rides.

Strategy & solutions : Understand the audience concerns and business goals of the organization, align stakeholders and research cutting edge communications tools. Build a comprehensive and fun program rich in incentives, easy to understand language, tools, and resources. Leveraging Twitter in it’s infancy, this program gave riders a chance to self-organize ride-shares.

Solutions included: launch party, bus and shuttle wraps, bus shelters complete with campus map, digital and print tools for communications cascade across channels around the organization.

Role: Senior designer and strategy partner

client : SunPower Corporation

campaign : SunPower Values — Bringing the Employer Brand to Life

challenge : Conceptualize, illustrate and design a series of images to communicate the SunPower Corporate values and bring the employer brand to life.

solution : Integrity is built from the ground up. Strong roots make people feel grounded and give them a sense of connectedness. The seminal image in this series illustrates the SunPower values as roots deep in the ground. Each consecutive image uses a metaphor of people cultivating plants or of 
plants growing as a representation of how the company nurtures its employees and how the company harnesses power from the sun to create energy for the world.

client : Oracle

project 1 : Oracle Open World Vision Brief

project 2 : Logo design, collateral and video for national sales event. 

project 3 : Collateral and information design + illustration in booklet format. (books from 15-100+ pages)

client : Sun Microsystems

project : "Power to Change the World" a Campaign by Sun Staffing Global Initiative.

Art Direct team of designers and develop designs based on complex criteria of global stake holders. Goal was to reach out to target audience of graduating millenials and inspire them to come join Sun.

Client : Genentech, a subsidiary of Roche is a biotech company that pioneered the field of recombinant DNA technology. Genentech, with 12K+ employees, has been on Fortune’s "100 Best Companies To Work For" list for 17 consecutive years, which speaks to it’s quality of employee engagement, company culture, employer brand and overall purpose.

Need : As an industry leader that prides itself on being a top employer Genentech knows that an engaging Employer Brand can build a culture of trust and loyalty required to achieve a highly effective team.

Strategy & solutions : Develop an organizing structure for how programs and services are communicated based on how employees think about accessing programs and services at the company. Outline the design framework, create assets and tools and outline the guardrails for usage in the brand guide. Craft communications that leveraged the style guide and test its usage. Launch with training program for internal employees and vendor partners.

Role : Senior Designer