Client : Genentech, a subsidiary of Roche is a biotech company that pioneered the field of recombinant DNA technology. Genentech, with 12K+ employees, has been on Fortune’s "100 Best Companies To Work For" list for 17 consecutive years, which speaks to it’s quality of employee engagement, company culture, employer brand and overall purpose.
Need : As an industry leader that prides itself on being a top employer Genentech knows that an engaging Employer Brand can build a culture of trust and loyalty required to achieve a highly effective team.
Strategy & solutions : Develop an organizing structure for how programs and services are communicated based on how employees think about accessing programs and services at the company. Outline the design framework, create assets and tools and outline the guardrails for usage in the brand guide. Craft communications that leveraged the style guide and test its usage. Launch with training program for internal employees and vendor partners.
Role : Senior Designer