Client : Enlighted, creators of powerful energy solutions driven by smart sensors and an analytics platform that drives 70% savings for commercial clients who use them.
Need: Showcase the brand and tell the corporate story.
Strategy & solutions : Create, plan and direct a video showing what makes Enlighted different, their high-level aspirational goals, their functional offering and wrap it in a meaningful storyline.
Working in partnership with a talented Sen. Copywriter, I storyboarded the ideas for this concept. We partnered together to bring the script to life. Showing how it starts with smart sensor lighting and goes far beyond this to give businesses powerful data to make impactful, timely decisions. We used the metaphor of the journey through one day to tell this corporate story with a powerful messaging on which the story would be delivered: “Designed to Change Everything”
Role : Creative Director
Results : The client was so pleased with the outcome that she cried with joy.