Client : CEMEX, a Mexican multinational building materials company that manufactures and distributes cement, ready-mix concrete and aggregates in more than 50 countries.
Need : After emerging from the recession and introducing new leadership, CEMEX needed to provide a voice to its new CEO, align leaders behind a refreshed global strategy and values, and re-energize employees in 36 countries.
Strategy & solutions : Working with a talented team of account leaders and strategists from ROI Communication we developed a communications plan and built a design framework to showcase the vision of the new CEO, align leaders and build employee support for the the company strategy and values.
Design elements : Visual identity system for mission vision and values, print and digital assets that stretch across channels for bilingual company wide cascade.
Role : Creative Director
Results : “It’s profound, groundbreaking and game-changing.” The CEO and CEMEX leaders embraced the communication strategy and their role in aligning and engaging employees. CEMEX reported buy-in for the strategy and values across all levels of the organization along with increased levels of pride in the company. The plan and materials met the needs of 36 countries and a diverse group of field, manufacturing and corporate employees.